admission open 2021 - 2022
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TNEA CODE

1303

BUSINESS COMMUNICATION (LABORATORY)

Practical Module 1: This module introduces both written and spoken communication skills to students to build their confidence in delivering clear and logical messages to their audience. They will develop written communication skills through crafting business messages such as business letters, emails, and meeting minutes. In addition, students will work through presentations and simulated meetings to refine their spoken communication skills, discussion techniques and people skills.

Practical Module 2: This module builds on the foundation of Business Communication 1 and creates opportunities for students to strengthen their oral and written communication. Students will be required to enhance their presentation skills through impromptu speeches. Students will also learn how to prepare a formal business report. Job hunting and employment skills will be introduced to prepare students for a positive start to their careers. Students will be taught to write application letters and resumes. Additionally, students will learn job interview techniques through role-plays and simulations

Practical Module 3: This practical module aims to help students be persuasive in the business world. Students will learn listening and data gathering skills to better understand their target audience’s needs and requirements and persuasive skills to convince the audience to accept a new policy/suggestion/product through role-playing a boardroom presentation. Students will also be taught business networking skills including conversation techniques, dining etiquette and personal branding through role-plays and simulations.

OBJECTIVE

To have hands-on experience on data analysis for business modelling.

SI.NO Details of experiments
1 Descriptive Statistics
2 Parametric Tests
3 Non-Parametric Tests
4 Correlation & Regression
5 Forecasting
6 Extended experiment – 1
7 Portfolio Selection
8 Risk Analysis & Sensitivity Analysis
9 Revenue Management
10 Extended experiment – 2
11 Transportation & Assignment
12 Networking Models
13 Queuing Theory
14 Inventory Models
15 Extended Experiments - 3

LIST OF EXPERIMENTS

  • Descriptive Statistics
  • Hypothesis - Parametric
  • Hypothesis – Non-parametric
  • Correlation & Regression
  • Forecasting
  • Portfolio Selection
  • Risk Analysis & Sensitivity Analysis
  • Revenue Management
  • Transportation & Assignment
  • Networking Models
  • Queuing Theory
  • Inventory Models

LIST OF COMPUTERS AVAILABLE IN LAB

S.NO Name of the Equipment Quantity
1 Acer Veriton core i5, 12th Generation, 16 GB RAM, Optical USB, 20 inch LED, 500 GB Harddisk 30

LIST OF SOFTWARE AVAILABLE

S.No Name of the Software
1 SPSS
2 MS Office
3 POM